A sell is a sell. Period.
Yes! Your looks matter.
It’s a fact. Male or female, it doesn’t matter. We’re not talking Fredericks of Hollywood sexy… just tasteful.
You don’t have to be a super model. Tall or short, thick or thin. Simply looking your best at work makes all the difference in the world in how people perceive you.
Pretty simple- Classy not Trashy. No need to let it all hang out. That goes for you too fellas. You both can wear business attire or jeans and still look classy.
Grammy always said at least have your hair combed, lipstick on and clean clothes. You know what? She’s right.
In our previous post, A Sell is a Sell we talked about what a ‘sell’ is.
In Part 2 we cover the what a salesman’s job is.
Pretty simple really. Everybody wants something. Your job Is to figure it out.
Most customers want YOU to lead them to something or suggest something. And YES, you can do it without being a pest.
The power of suggestion is incredible!
So is knowledge. KNOW what you have and some great reasons WHY they need it.
When a customer comes onto your car lot, he’s in the market for a car. He obviously needs a set a wheels. All you have to do is find out which one.
When a customer comes into your jewelry store, They are looking for ‘special’. Find it.
When that same customer stops by you café… They are hungry. Suggest some items that are tasty.
A No-No- Do not sell your customer on something they truly can not afford.
Get the idea?