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A tale of 3 cities….My first adventure in small town advocacy

Okay- so maybe not quite “cities”…. Cope, Anton and Idalia  are technically listed as OLYMPUS DIGITAL CAMERA“villages”

I happened to land in Cope in a quirky twist of fate… You see, many years ago, we bought acope4 001 café sight unseen on a handshake at a football game in Denver. That’s another story.

Cope had a population of 97. We helped grow it to 101.

Now, if you’ve ever lived in a very small rural community, you KNOW that revenue is hard to generate and so is entertainment.

We had the bright idea of starting “Café Racing”one summer.  We had a little go- cart, and cope4 001so did another family in Anton (pop 20) and another in Idalia (pop 115 +/- at the time)

So, we decided that to drum up business for each café in our towns,we would race around the café in Cope one weekend, and the other towns the following weeks… and then repeat.  ~you could call it ‘Redneck Revenue’~

It only lasted a few months, but it was fun and did what it was supposed to do.

~Yes~ our little homemade go carts were wildly unsafe… kids strapped in with old back braces screwed to plywood and borrowed bike helmets…. But we all made it safely  and the kids still talk about that summer.

Café Racing  was a lesson in cooperation and collaboration with other towns. It was the start of “could be’s” Which led to other adventures….and bright ideas

cope3 002

Part of the “Toasties” café crew ~ Carmen, Dale, Jens & me

 

Now I am using over 25 years of gained knowledge to help others get things started in their communities and learn to connect with neighboring towns.

~Katy~

 

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5 things Salesmanship is- a sell is a sell part 4

When most people hear the word Salesmanship, they immediately associate it with that pushy salesman at the department store or car lot.

~That couldn’t be further from the truth~

Here are 5 things that Salesmanship is:

Salesmanship is “the art of enticing someone to buy, see or do what it is you are offering”  It doesn’t matter what you are doing, or what you are selling.  And it is indeed an art form.

Salesmanship is “sharing information and not being afraid to direct a customer to another store if you can not help them”. (more on this subject in another post)

Helping-Customer-620x480Salesmanship is more than knowing just what you carry in your store. It is also “knowing what the other stores have (not just the competition), and things to see and do in your area.

** Many years ago, when I was still in my teens, a wise woman told me that the more I knew  about what ‘we’ had and ways our customers could spend their time nearby, the more money I could earn on repeat business. **

HOW RIGHT SHE WAS!!

Salesmanship is “building relationships”  You don’t need to become best friends with your customers, but simply remembering (or keeping a cheat sheet) a name, or the fact that they golf, have kids etc… gives you a reason to give them a call and  remind them to return  “I remember you saying your son would be getting his license soon, Shall I start looking for a good used car for you?”  or at the market… “Hi John! How’s that swing coming? Why don’t you pop by the pro shop and we’ll try some new drivers”  ….”I heard you love waterskiing~ did you know there’s a great lake just right up the road?”

*People remember that you took the time to remember something about them no matter how trivial* and they WILL return to places where they feel wanted and welcome.

Salesmanship is “being awesome at the art of the subtle upsell”.  You don’t have to go over board. Simple statements work well.  In a small community market- remind your customers on Saturday afternoon that you are closed on Sunday and to get what ever theytumblr_nxrhq38DPX1rr65iwo1_1280 think they may need for Sunday BBQ.   At the department store- Instead of “you should get a tie to go with that shirt” try  “we have some new ties that would be very dashing with that shirt you picked out”

We’ll throw in a bonus here~

Salesmanship is “being a teacher”  a  part of salesmanship is educating the customer on your product or region (or whatever it is you have to Buy, See or Do)

 Do what you do so well, that they will want to see it again and bring their friends  ~Walt Disney~

Katy

Read more:  A sell is a sell. Period, ,  A sell is a sell – part 2  and

A sell is a sell -part 3 Looks matter

Read the rest of this entry

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