Category Archives: small business

What does your entryway say about you?

An entryway says so much about a building. It is space that is often overlooked, but sets the tone for what is ahead.

mercat_window_2015

Urban Indigo    Oakland, CA

What does yours say about you? It can tell us what type of business is in there. If it  is open or closed.

Is yours welcoming?  Does it tell a story? Spark the imagination? Tempt you?

An entryway can also be art. It can be so many things!

In Berthoud, Colorado a joint effort between the city, 11261827_1529547420689260_6503898361766391575_obusinesses and homeowners produced Entryways of Berthoud to showcase art and their community. They invited folks to submit photos of entryways and these were then turned into notecards and posters.

An entryway for a business has many functions and is an important part of the establishment itself.  It may act as the local bulletin board in a rural community, or set the tone of the business.

An entryway can provide a striking entrance with uses of color and architectural details. Or lead into a more formal atmosphere with more subdued touches.

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Chop & Wok Scottsdale, AZ

 

Similar to the beginning a chapter in a book, an entryway establishes a story that has yet to unfold.

An entryway is also a very affordable way to change a businesses dynamic.  It is a spot where risks can be taken, and even on a limited budget, have a remarkable effect.

img_8317Think about the places you frequent. How do they make you feel? Welcome? Not so much?

We like our homes to be welcoming and inviting. Our businesses should be too.

How can you use your entryway to enhance your business or community?

~Katy~

Katy is a rural and small town /small business speaker, consultant, advocate & writer.  She believes many small communities can grow from within using resources already at hand and creative strategies and leverage those to attract new families, businesses and customers.  Do you want Tait & Kate to come speak to your community or group? Email us at info@taitandkate.com

 

 

 

 

 

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5 things Salesmanship is- a sell is a sell part 4

When most people hear the word Salesmanship, they immediately associate it with that pushy salesman at the department store or car lot.

~That couldn’t be further from the truth~

Here are 5 things that Salesmanship is:

Salesmanship is “the art of enticing someone to buy, see or do what it is you are offering”  It doesn’t matter what you are doing, or what you are selling.  And it is indeed an art form.

Salesmanship is “sharing information and not being afraid to direct a customer to another store if you can not help them”. (more on this subject in another post)

Helping-Customer-620x480Salesmanship is more than knowing just what you carry in your store. It is also “knowing what the other stores have (not just the competition), and things to see and do in your area.

** Many years ago, when I was still in my teens, a wise woman told me that the more I knew  about what ‘we’ had and ways our customers could spend their time nearby, the more money I could earn on repeat business. **

HOW RIGHT SHE WAS!!

Salesmanship is “building relationships”  You don’t need to become best friends with your customers, but simply remembering (or keeping a cheat sheet) a name, or the fact that they golf, have kids etc… gives you a reason to give them a call and  remind them to return  “I remember you saying your son would be getting his license soon, Shall I start looking for a good used car for you?”  or at the market… “Hi John! How’s that swing coming? Why don’t you pop by the pro shop and we’ll try some new drivers”  ….”I heard you love waterskiing~ did you know there’s a great lake just right up the road?”

*People remember that you took the time to remember something about them no matter how trivial* and they WILL return to places where they feel wanted and welcome.

Salesmanship is “being awesome at the art of the subtle upsell”.  You don’t have to go over board. Simple statements work well.  In a small community market- remind your customers on Saturday afternoon that you are closed on Sunday and to get what ever theytumblr_nxrhq38DPX1rr65iwo1_1280 think they may need for Sunday BBQ.   At the department store- Instead of “you should get a tie to go with that shirt” try  “we have some new ties that would be very dashing with that shirt you picked out”

We’ll throw in a bonus here~

Salesmanship is “being a teacher”  a  part of salesmanship is educating the customer on your product or region (or whatever it is you have to Buy, See or Do)

 Do what you do so well, that they will want to see it again and bring their friends  ~Walt Disney~

Katy

Read more:  A sell is a sell. Period, ,  A sell is a sell – part 2  and

A sell is a sell -part 3 Looks matter

Read the rest of this entry

What do a seamtress and a coffee roaster have in common?

Community.

That’s what a seamstress/creative and a world class coffee roaster have in common.

“When people talk, community happens”Becky McCray

IMG_4889

Me and Jo

(And let me tell you…. Jo and I can TALK!!)

We are a community. A community of entrepreneurs. A community of women. A community of small town advocates. A community of creatives . A community of givers and do-ers~It only takes two to be part of a ‘community’

~The funny thing about our “community” is that we don’t even live in the same town. Not even the same part of the state!~

I met Jo Kahlifa , at a local Pride of Dakota event a number of years ago. We instantly became friends and have since done a number of exciting things jointly both personally and with our businesses. ( check out MoJo Roast and read about her and the coffees)

IMG_4902The fact that we are a “community”  was driven home this past week when we attended an OTA conference. (NorthDakOTA,MinnesOTA,SouthDakOTA)  Part of the purpose was to bring together creatives from towns across a tri-state area to help transform where we live into great , re-envisioned communities. Places where people once again gather and talk to each other instead of about each other. Communities where roots are put down and dreams are realized.

Community matters. In so many ways. And Community is not always where you live. Often it is what you do.

~Katy~

 

 

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Cottage Food Laws in North Dakota need a serious update!

Cottage food laws in North Dakota need to be updated. – Oh wait… ND doesn’t have a bonafide Cottage Food Law~

Ours are not the most restrictive, but they don’t help much in a predominately rural state.

~Currently we can sell baked goods, jams and jellies, lefse, candies and similar items at Farmers Markets, Country Fairs and Non-profit or charitable events. ~

Jams from Mare's Creations

Jams from Mare’s Creations

We cannot (not supposed to) sell at Craft shows, at for profit events, food festivals, online or out of our homes. (interesting- we make it at home, but can’t sell it from our home!)

~I propose the following changes:  Allow us to sell from home, sell at shows, sell to retail establishments- as long as they are labeled as such, allow in-state online sales (not to exceed 50,000$ a year) ~

Also I would suggest mandatory insurance of some amount, and have to register as a business (can be done online for a very nominal fee that way you can at least be tracked down if need be)

Why? you ask….

#1 Because North Dakota is a predominately rural state.  In spite of big oil and big money, the rest of the state is still the same. It is still mainly small towns and sparse population. Not every one can drive to ‘town’ (meaning the big 8) for a job,  and not every small town can employ everybody.  And not everybody even lives near a town! (we’re 17 to the nearest village)

#2 It will make a difference. It would bring in  more tax money to rural,small and outlying  communities. A much needed income stream!  It will help us, help ourselves. It can get people off assistance. It can make a difference between keeping a roof over your head, or not. It can help an entrepreneur take those first steps. It can spark hope in a town that may think it’s days are done. It can promote tourism and Agri-tourism. It can do many things for us.

Buffalo Baking Co. -Morada, CA

Buffalo Baking Co. -Morada, CA

** I can actually give a hundred good reasons, but for sake of space, I won’t**

I also don’t think we need an inspection either. Standard food service rules should be applied and followed along with common sense.  Most people who sell at farmers markets, bazaar’s etc have cleaner homes than most restaurants you eat in. Really. 

~What about the Nay Sayers? and the “It’s not Fair!” people?…. What about them?  No is just a word. And Life isn’t fair.  I totally understand where the lady who busted her chops to open a traditional bakery,and spent tons of time and money to do so may be miffed. But realistically it’s apples and oranges. Cookies and Jams are not Kuchen, Cream Puffs or other premium egg or custard based delicacies.  The home baker is not a threat to commercial businesses. We are an option.

Arizona allows resale of Home Baked Goods to coffee shops, cafe’s etc as long as they are properly labeled.  They also allow for in state internet sales.

Texas has created over ONE THOUSAND NEW JOBS this year through cottage food laws! Think about the tax revenue that brings in! And… in all 25 counties, Not 1 complaint has been filed against any home baker!

California and Utah have very generous CFL’s.

So- start shouting it from your roof tops! Tell your friends, pester your local legislators and city governments to get on the band wagon.

~Katy~

Helpful links: http://www.ndhealth.gov/foodlodging/PDF/PROOF_farmers_market_ruling.pdf

http://forrager.com/2014/09/texas-law-created-thousand-local-businesses/#comment-69561

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