5 things Salesmanship is- a sell is a sell part 4
Posted by kayteekate
When most people hear the word Salesmanship, they immediately associate it with that pushy salesman at the department store or car lot.
~That couldn’t be further from the truth~
Here are 5 things that Salesmanship is:
Salesmanship is “the art of enticing someone to buy, see or do what it is you are offering” It doesn’t matter what you are doing, or what you are selling. And it is indeed an art form.
Salesmanship is “sharing information and not being afraid to direct a customer to another store if you can not help them”. (more on this subject in another post)
Salesmanship is more than knowing just what you carry in your store. It is also “knowing what the other stores have (not just the competition), and things to see and do in your area.
** Many years ago, when I was still in my teens, a wise woman told me that the more I knew about what ‘we’ had and ways our customers could spend their time nearby, the more money I could earn on repeat business. **
HOW RIGHT SHE WAS!!
Salesmanship is “building relationships” You don’t need to become best friends with your customers, but simply remembering (or keeping a cheat sheet) a name, or the fact that they golf, have kids etc… gives you a reason to give them a call and remind them to return “I remember you saying your son would be getting his license soon, Shall I start looking for a good used car for you?” or at the market… “Hi John! How’s that swing coming? Why don’t you pop by the pro shop and we’ll try some new drivers” ….”I heard you love waterskiing~ did you know there’s a great lake just right up the road?”
*People remember that you took the time to remember something about them no matter how trivial* and they WILL return to places where they feel wanted and welcome.
Salesmanship is “being awesome at the art of the subtle upsell”. You don’t have to go over board. Simple statements work well. In a small community market- remind your customers on Saturday afternoon that you are closed on Sunday and to get what ever they think they may need for Sunday BBQ. At the department store- Instead of “you should get a tie to go with that shirt” try “we have some new ties that would be very dashing with that shirt you picked out”
We’ll throw in a bonus here~
Salesmanship is “being a teacher” a part of salesmanship is educating the customer on your product or region (or whatever it is you have to Buy, See or Do)
Do what you do so well, that they will want to see it again and bring their friends ~Walt Disney~
Posted on May 22, 2016, in NorthDakota, small business, Uncategorized and tagged a sell is a sell, business, pschycology of selling, retail sales, sales, sales relationships, salesmanship, selling, Small business, social graces, the art of salesmanship, wholesle sales. Bookmark the permalink. Leave a comment.