Monthly Archives: May 2016

5 things Salesmanship is- a sell is a sell part 4

When most people hear the word Salesmanship, they immediately associate it with that pushy salesman at the department store or car lot.

~That couldn’t be further from the truth~

Here are 5 things that Salesmanship is:

Salesmanship is “the art of enticing someone to buy, see or do what it is you are offering”  It doesn’t matter what you are doing, or what you are selling.  And it is indeed an art form.

Salesmanship is “sharing information and not being afraid to direct a customer to another store if you can not help them”. (more on this subject in another post)

Helping-Customer-620x480Salesmanship is more than knowing just what you carry in your store. It is also “knowing what the other stores have (not just the competition), and things to see and do in your area.

** Many years ago, when I was still in my teens, a wise woman told me that the more I knew  about what ‘we’ had and ways our customers could spend their time nearby, the more money I could earn on repeat business. **

HOW RIGHT SHE WAS!!

Salesmanship is “building relationships”  You don’t need to become best friends with your customers, but simply remembering (or keeping a cheat sheet) a name, or the fact that they golf, have kids etc… gives you a reason to give them a call and  remind them to return  “I remember you saying your son would be getting his license soon, Shall I start looking for a good used car for you?”  or at the market… “Hi John! How’s that swing coming? Why don’t you pop by the pro shop and we’ll try some new drivers”  ….”I heard you love waterskiing~ did you know there’s a great lake just right up the road?”

*People remember that you took the time to remember something about them no matter how trivial* and they WILL return to places where they feel wanted and welcome.

Salesmanship is “being awesome at the art of the subtle upsell”.  You don’t have to go over board. Simple statements work well.  In a small community market- remind your customers on Saturday afternoon that you are closed on Sunday and to get what ever theytumblr_nxrhq38DPX1rr65iwo1_1280 think they may need for Sunday BBQ.   At the department store- Instead of “you should get a tie to go with that shirt” try  “we have some new ties that would be very dashing with that shirt you picked out”

We’ll throw in a bonus here~

Salesmanship is “being a teacher”  a  part of salesmanship is educating the customer on your product or region (or whatever it is you have to Buy, See or Do)

 Do what you do so well, that they will want to see it again and bring their friends  ~Walt Disney~

Katy

Read more:  A sell is a sell. Period, ,  A sell is a sell – part 2  and

A sell is a sell -part 3 Looks matter

Read the rest of this entry

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My dinosaur ran away!

That dang Dinosaur tried to gallop away! Just like in the western movies.

On my way back from a recent trip, I stopped in North Platte, Nebraska.  I pulled into the Sinclair gas station right off the highway… and to my delight wasIMG_20160512_153825 “Dino” the dinosaur right at the curb side. With a saddle!!!

It was beckoning me.. taunting…”you know you want to ride me”…

I heeded the call and wandered over for a closer look.  Practically giddy because I dig roadside kitsch.

In spite of the fact that ‘Dino’ was wearing a pint sized kiddo saddle, I put my foot in the stirrup and started to haul my self up when all of a sudden ~WHUMP!  And I was on the ground. The itty bitty saddle slid sideways.

man_riding_dinosaurThe first image in my mind was of my dinosaur galloping off into the sunset dragging me off with my foot caught in the stirrup.

So, me nearly hysterical with laughter and hoping nobody saw (except the cars going by!)

In the next second a young man runs over and hollers “Here Lady!! Climb up!” and flingsstanding himself down on all fours to make a human stool and his friend grabs the saddle, rights it and says “I’ll hold it”

How could I say no??

They even took a picture of me. And the one fellow had his phone out 2granby_dino_saddle-263x197too… I can only imagine that somewhere, I am now a YouTube sensation!

Damn Dino!

(you can bet the odds are good I will try it again sometime)

~Katy~

 

 

 

A road trip, Espresso and truth in advertising…

Once upon a time in a far off land…. Okay, not so far off, but it sure seemed like it!

Cope, Colorado is 130 East of Denver and 75 miles from ‘anywhere else’.  We used to live there.  Mind you, this is out there in the sandhills, with a population of a hundred. If you wanted an espresso, or French press or any other ‘fancy’ coffee~ you were pretty well out ofespresso cup luck.

One day a huge 1/2 page ad popped up in our bitty local paper…. advertising for the small town 45 miles North…

NEW COFFEE SHOP OPENING!!!! WE HAVE ESPRESSO!!!!

Holy smokes!!  In the blink of an eye, I was the horn to my friend Shannon. We were both totally twitterpated!  ESPRESSO… here we come. We made plans…

20140614_125827Shann lived 15 miles South of town and were 15 North of town. I bundled my two kiddos into the van (yes.. the “Down by the river” van)  and headed off to pickup Shann and her three kids.  and off we went, backtracking 65 miles up tovans-by-river Yuma only to find out that the “Espresso” they served was that pushbutton gas station variety.

Talk about heartbreak!  We weighed the options, told the kids to settle in and we headed for

espresso

Not espresso

Sterling… another 50+ miles.. to a place we knew without a doubt had “the Real Deal”  Did I mention ‘Da Van had no AIR and it was the middle of summer??

So… 200+ miles and an entire day later, we had our two dollar drinks and the kids had theirs. (back then they were ‘only’ 2.50!)

Lesson learned…. When you live ‘out there’ call and ask first!

~Katy~

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