5 reasons small towns should think regionally
It is getting harder and harder for many small towns to hang on. State and federal funding is drying up, resources are disappearing and people have become complacent. By working together, small towns can revive themselves and head in a new direction. Though there are many, here are my reasons small towns should think regionally.
1-None of us are getting any younger. Things happen. Ask yourself What IF? What if you couldn’t just hop in the car and drive 50 miles to market? Wouldn’t it be nice to walk down the street and grab a birthday card or a gallon of milk, or meet your friends for coffee? Or to just go the 10 miles to the neighboring town that has what you need?
Ask yourself, If you couldn’t just drive into the city, is it a reasonable expectation to have your child or friend take an entire day off of work, come from the city to get you, take you back to the city to get that handful of items you had to have, and then drive you back home and head right back? That would be an entire day and over 200 miles of driving.
Just because you CAN drive in, doesn’t mean you need to or even want to. And we all know someone who really shouldn’t be behind the wheel to start with!
2-Shared resources. One town has the lake, one the hospital, one has a huge yearly event , one a cafe, one the lake, one a motel. How can you use your neighbors resources to enhance your own?
You could advertise your motel at the same time the next town is having AppleFritter Days.
The tiny town of Aladdin, WY (population 15!) has a 100 year old store. And that’s it. Aladdin is 20 miles from Belle Fourche SD. They have built their business around tourism to Belle Fourche and Sturgis and Devils Tower. Aladdin uses the simple principle of Buy, See & Do to capture their audience. Aladdin uses the nearby towns resource of people, hotels and more.
If a town of only 15 people can do it, so can you!
3-Events~ events draw people from all over. Take advantage of it. Even tiny events provide an abundance of trickle down economics. When they drive to your town, people will stop to fill their tanks before leaving, they will spend money in your café, gift shop, roadside stands, etc.
It doesn’t matter if you have a cartwheel contest, a parade, a farmers market or some huge event. Just do something. Once people know that your community has events, they will spread the word bringing more people the next time.
4-Small towns are inter-connected by family ties. Most everyone who lives in small towns is connected to other nearby communities by family. This means traveling back and forth. Shared knowledge and histories. Capitalize on it.
Make a traveling history exhibit featuring the townspeople, host a Cousins Day or something else crazy.
When Aunt Dorothy comes to your town for little Jr’s birthday party, dimes to dollars she will stop at the local store to grab a gift or a bottle of wine.. Just like when you go to that pot-luck the next town over, you’ll probably stop in their market and get some of that potato salad to take with you.
5-Small business succeeds. When a small town thinks outside of its borders, businesses grow and thrive. By sharing and collaborating with other nearby communities, you grow your customer base.
When you grow your base, more people hear about you. The more they hear about you, the more excited they get to find out what’s new in your community. With more people coming to town, the more the possibility of a business being able to expand or hire someone or for a new business to start. How exciting would that be?
What ideas do YOU have to think regionally?
Posted on February 22, 2016, in Uncategorized and tagged business, Business survival, Country Living, creatives, entreprenuers, Hire me to speak, Humor, Humor Rural Roots, Main Street, Main Street USA, market your small town, North Dakota, rural marketing, rural roots, Small business, small town entreprenuers, Small Towns thinking regionally, Strong Towns, think outside the box, We Are Ota. Bookmark the permalink. Leave a comment.